Citrix Summit 2016

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Good morning everyone, the keynote just started. Carlos Santorius is thanking the community and taking us through out a recap of last year and who all is here at Las Vegas.Carlos is now instroducing TimMinahan SVP and CMO to us.

Tim is taking us through the plan for this year, “build”… How to build a strong foundation for success? How can we grow the community and be more successful

Now Bob Calderoni (interim CEO) is up on stage. He is thanking the partners for the help growing Citrix. This is his first Summit and some of us don’t really know him so he is introducing himself and the companies he has work with. Apple, IBM are just some examples. “Refocus on the core” is the gist of his message right now.

  

Foundation on great products, great people, leveraging the huge market share that Citrix has, focus on fewer core things are the recipe for future success. Focus on “secure delivery of apps and data”, it is not always about new products.

By renewing the focus on fewer things Citrix is expecting to accelerate growth, deliver more and better innovation because the investment will also be focus on the core products.

Carlos Santorious is back on stage to talk about how the plan for  focus and growth.

 WGood morning everyone, the keynote just started. Carlos Santorius is thanking the community and taking us through out a recap of last year and who all is here at Las Vegas.
Carlos is now instroducing TimMinahan SVP and CMO to us.
Tim is taking us through the plan for this year, “build”… How to build a strong foundation for success? How build  where  is Citrix being used today? In a lot of places, see some example. In 2015, 229 customers invested +1mm dollars,, 3000 net ne customers are some great number.

  
  What is the market distribution?According to Citrix this will be an $18B market by 2018
  

 What is the strategy? Focus on “secure app and data delivery” clear and simple 

How does the strategy maps to products? The following picture shows it  

Three sales priority…  

Acquiring new customers is not about selling products but helping them to solve problems, remove pain points, said Carlos.

Now Bill Burley VP of Products is up on stage. When thinking about apps we think “follow the apps”, but with 50% (and growing) of the apps being browser base, why do we need Citrix.

First announcement of the day “Browser App Service”, delivering the right browser to any device

Second announcement, platinum gets more data and tools from the Comtrade technology acquisition 

 

Bill closes his presentation with “eliminate v-tax”, the additional cost of VMWare, with using Citrix and Nutanix together.

Next in on stage, Netscaler.

Why netscaler, one code for all devices whether they are physical, virtual or on the cloud. F5 I rules migration tools will be available this year

Jesse Lipson VP of cloud services is on stage now. I like this guy presents.. Very engaging.

50% of IT spending will be on the cloud in just 2 years according to IDC 

How can Citrix Workspace Cloud help? Accelerate roll outs, drive quality, capture new customers 
Carlos is back on stage to talk about the partner innovation aware.

Recaping the keynote thus far..  

 Now on stage Kimberly Martin new VP of Partner and Channels. She joined 5 months ago and quickly gets and standing ovation for the image below #CitrixPartnerLove

  90% of Citri product sales is done through the partner  

Mid-market has the biggest potential for 2016, Kimberly just mentioned than in 2016 Citrix professional services are going to reduce the work on mid-market accounts so that partners can execute more on this segment.

No more CAR restrictions anymore, thank you Citrix, If we do the work we will be recognized regardless of the size of the account

 

  
Great message from Kimberly, very energetic, very focuse #CitrixPartnerLove and this is a wrap

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